Target a net margin (%) on ex‑VAT goods revenue and adapt for each destination’s VAT & shipping.
How to Use
Enter per-unit base costs such as product cost and inbound fees.
Set payment processing fees, any advertising percentage, and your target margin.
Add each destination with its VAT rate, outbound shipping cost, and whether shipping is included in the price or charged separately.
Review the table to see the calculated ex-VAT price, VAT-inclusive price, and expected profit for each country.
Assumptions
Goods are picked up from a Netherlands-based warehouse operated by an NL 3PL.
VAT rates reflect each destination's standard rate and apply to both goods and shipping.
Outbound shipping costs are for parcels dispatched from the Netherlands.
Payment processors charge a percentage of the gross plus a fixed fee.
Data & Disclaimer
VAT rates are based on European Commission publications as of 2024. Shipping costs and fees are sample figures—replace them with your own data. This tool provides planning estimates only and does not constitute tax or financial advice.
Base Costs (per unit)
C_base = sum of the above. Outbound shipping is set per‑destination.
Fees & Targets
Computed C_base (€)
0.00
Example (DE) — P ex‑VAT (€)
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Example (DE) — Price inc‑VAT (€)
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Margin check
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Destinations
Formula: P = (C + f [+ p·Gs − Gs/(1+v)]) / (1 − m − a − p(1+v))
Country
VAT v
Ship cost S (€)
Mode
Ship charge inc‑VAT Gs (€)
Denominator
P ex‑VAT (€)
Product inc‑VAT (€)
Gross to customer (€)
Payment fees (€)
VAT to remit (€)
Profit (€)
Profit / P
VAT on shipping is assumed at the goods rate. Margin m is net profit / ex‑VAT goods revenue.